Can’t get it off of my player!
Ever since I first played ‘In Search Of…‘ by N.E.R.D. I have not been able to put it down. I’d heard of Pharrell Williams and Chad Hugo as The Neptunes, this super-team of producers that had turned into the Midas Kings of the music business in the past few years, but N.E.R.D. (No one Ever Really Dies) I only accidentally ran into, as I walked by a colleague’s office and these sweet, funky waves of music would ooze out of there… I turned to ask, and there it was: ‘In Search Of…’ at its best.
The album takes the listener through a Neptunes-stamped blend of tracks, which accomplishes a perfect crossover of rap, R&B and rock, courtesy of the backing instrumentation provided by Spymob, which also happens to be arranged by the dynamic duo of music production. As you get to track #5 (“Truth Or Dare”) you stay at a solid musical high point all through “Baby Doll”, which consists of the best four tracks the album has to offer, in spite of how strong the rest of the music is.
Though, lyrically, they are not the best thing around, their musical Midas touch resides in their ability to blend musical styles in a seamless and contagious way that tears down cultural barriers and plays very well across most markets and preferences. I’ve been told their follow-up work to ‘In Search Of…’ didn’t accomplish the same level of genius, but still I will give it a shot: I can’t help it by now. 😉