Made to Stick: Sticky Concepts, From Cover to Cover!

The Heath brothers present us with an amazing title that automatically becomes an essential part of the toolkit of any marketer or anyone seeking to influence others. Complementing very nicely the concepts introduced a while back by Gladwell in “The Tipping Point”, this title offers the reader a very easy-to-follow framework to help in the creation of sticky ideas.

Each chapter focuses on one of the six dimensions of the framework (SIMPLE, UNEXPECTED, CONCRETE, CREDIBLE, EMOTIONAL and STORIES) which you can easily remember through the acronym SUCCESs. They spice up each element with examples to illustrate the points they make, building up on the concepts covered earlier on and periodically inserting what they call clinics, which are great stopping points to see the new material put in practice.

The end-result is a sticky book that you will devour in no time (as powerful of a methodology they present, they don’t take too long to do it -thus applying their own method, making the content CONCRETE). It will also be a book that you will find yourself applying instantly to whatever idea you want to influence others about, whether you are presenting in person to an audience of investors or to over the TV in the form of a commercial.

Make sure to get your copy of “Made to Stick: Why Some Ideas Survive and Others Die” -you will thank me for it!

And if you already read the book and you want more stuff from “Made To Stick”, make sure to visit the authors’ blog at http://www.madetostick.com/blog/.

RIAA's Latest (Crazy) Move

This time, I have to say I am very surprised…

“… in an unusual case in which an Arizona recipient of an RIAA letter has fought back in court rather than write a check to avoid hefty legal fees, the industry is taking its argument against music sharing one step further: In legal documents in its federal case against Jeffrey Howell, a Scottsdale, Ariz., man who kept a collection of about 2,000 music recordings on his personal computer, the industry maintains that it is illegal for someone who has legally purchased a CD to transfer that music into his computer.”

You can read the rest of the article and be amazed too.

Am I the only one who thinks this is outright crazy?

Gmail Chat integrates with AIM

I couldn’t believe it today when I read it on the Google Friends Newsletter, but it’s true:

“Gmail users can now log into your AIM account within Gmail and chat
with your AIM buddies just as you do with your Gmail chat buddies –
all with no download required. All your favorite Gmail chat features
(chat history, “always show”, smart-sort based on communication
frequency, buddy photos, and status messages) work the same.”

Enjoy! šŸ™‚