Less people searching for diabetes on Google?

Today, as I learned about Google Insights tool, I typed in “diabetes” as a search term.

I was sadly surprised to learn that over the course of the past 5 years LESS people have been searching for “diabetes” (starting with searches about “symptoms of diabetes” (arguably one of the starting points to find out whether you have diabetes or not).

Not a reason to celebrate, but there it is… though there’s more people WITH diabetes that don’t know it, there’s less people searching to become informed about diabetes! 🙁