Less people searching for diabetes on Google?

Today, as I learned about Google Insights tool, I typed in “diabetes” as a search term.

I was sadly surprised to learn that over the course of the past 5 years LESS people have been searching for “diabetes” (starting with searches about “symptoms of diabetes” (arguably one of the starting points to find out whether you have diabetes or not).

Not a reason to celebrate, but there it is… though there’s more people WITH diabetes that don’t know it, there’s less people searching to become informed about diabetes! 🙁

2 thoughts on “Less people searching for diabetes on Google?

  1. I don't know, it seemed to me it looked like it could be the result of the continuing trend of people being more sophisticated with their search queries, fragmenting some of that "diabetes" searches across longer tail phrases. When you look at "diabetes symptoms" (http://www.google.com/insights/search/#q=diabetes+symptoms&cmpt=q) there is a marked increase, and this trend seemed to hold for global and national slices of the data. I also thought that it looked very positive that among the trending terms globally Spanish language phrases were topping the list, which to me would indicate Spanish speakers are seeking more information about diabetes than previously. That's something I think you have to contribute at least somewhat to your own organization's efforts to educate and support to Spanish speaking Diabetics.

  2. Makes GREAT sense: general searches are less popular while more specific searches have gone on the rise.

Comments are closed.