December: an overcrowded month for Online Fundraising?

For us at Diabetes Hands Foundation, it definitely seems so. This past holiday season:

  • We raised less money than we did in our September campaign.
  • We didn’t reach our goal of $15,000 (we did in September!)

My question to all of you out there doing fundraising online is:

Do you think that “competing” for donor gifts in December, when every nonprofit is recommended to do it, may have led to the end-of-year becoming an overcrowded time for successful fundraising?

Please share your experience…

Help Diabetes Hands Foundation reach its fundraising goal!

Between August 31, 2010 and Sept. 14, 2010, we are holding a fundraising campaign to benefit the Diabetes Hands Foundation, the nonprofit behind TuDiabetes.org.

Our goal is to raise $10,000 for the Diabetes Hands Foundation by September 14, 2010. All donations made are tax-deductible.


Slacktivism: Can it be a good thing?

Since 2009, I have been reading quite a bit about slacktivism. In most contexts I have found the term, it has had a negative connotation, directly implying that slacktivists are people who are too lazy to engage in something meaningful.

Today, I read a great blog post that made me realize that I have been missing a very important dimension about slacktivism. It’s not just about people being too lazy (though there sure is some of that involved): there’s an element of acknowledging the fragmented attention span (and wallet depth) that most people have these days. As a result, if you can engage millions of people for a short period of time and get them to sign a petition (and pass it along to tens of others) or have millions of people to TEXT a $10 donation, you CAN make millions of otherwise seemingly pointless contributions VERY meaningful.

But “The Art of Activating Slacktivism” by Kari Dunn Saratovsky goes one step further. He introduces the “teach a man how to fish” concept:
“Nonprofits spend too much time trying to figure out how to use social media tools to entice new donors to give them $10, when they should be figuring out how to empower their existing donors to leverage social media tools to raise money for them.”

I look forward to incorporating this concept into our future fundraising campaigns at the Diabetes Hands Foundation.