2 ways to download select emails out of your Gmail

This week, I found myself needing a tool to help me move several hundred personal emails I had in a “personal” folder within my previous email at DHF.

I had been able to clean things up quite a bit, getting rid of personal emails I didn’t care about any more, but there were enough messages I needed to move, for which the solution of “emailing them” to my personal account would have turned out time-consuming and arduous to get them re-organized in my personal email later.

I took to Google and FINALLY found two options that I liked:

  1. A little over a year ago, Google started allowing you to download Gmail messages and a lot more. The beauty of this solution (the one I pursued) is that you don’t have to export EVERYTHING in your Gmail account. You can export just the labels (folders, in Google-speak) that you want, which was ideal for my needs. The personal emails I needed to export, took up a convenient 200+ MB zip file, and in a matter of minutes I was able to get a ZIP file with them.
  2. The other solution (which I was about to go with, and may be suited for some of you anyway) was to use the Thunderbird email client in a special way.

So there you have it: two neat ways to get yourself out this Gmail bind, if you find yourself in it too.

Why I Like DFP Small Business (a.k.a. Google Ad Manager)

A little over a year ago, we used a service called Open X on TuDiabetes.org and EsTuDiabetes.org, to serve our ads until we found ourselves talking to nobody when faced with a tech issue that resulted in no ads getting served. At that point, I decided to try Google Ad Manager, a free service that does the same thing (help you manage ads) as a hosted service by Google.

More than a year later (now it’s called DFP Small Business, but it is essentially the same service), we continue to be very happy with the platform. It lets you manage multiple orders for multiple clients over multiple inventory locations. This is ideal for us, having two networks to manage ads on and typically having multiple campaigns under way.

The ability to manage an order includes start and end times, % of impressions and targeting by geography, language, browser, domains and much more. Also, their reporting capabilities are as solid as the rest of the Google products you may be used to, which is advantageous to you and to your clients.

All in all, DFP has become a solution that seems to meet all our needs and has been reliable in its delivery of ads since we adopted it.

Facebook Grants? About Time!

I have been wondering for some time now why doesn’t Facebook does what Google has been doing for a while now through their Google Grants program: offer in-kind advertising for non-profit organizations.

A cursory Google search (had to do this on Google, clearly!) of “Facebook Ads for nonprofits” revealed that my question had been shared by many already. There was even a Facebook page called “Call to Action: Launch an Ads Grants Program for Nonprofits” (too sad that the original admins were not able to keep up with it -I don’t blame them, considering how tough it is to get Facebook to answer any inquiries)

What do Google Grants do for the nonprofit sector?
I will let this screenshot from our Google AdWords Dashboard speak (Google basically offers the same interface that they offer for their paying advertisers to their nonprofit beneficiaries):

Nearly 66,000 clicks in the course of a little more than 6 months, for a click-through rate of of 2.48%… best of all, at no cost to the Diabetes Hands Foundation. All of it, thanks to a charitable program that Google offers. See what I mean? Those $42,656.34 is how much they would have earned had they sold these ads (we clearly have nowhere near that kind of advertising budget, so it’s not like they would have otherwise have made that kind of money from us…)

The point is: Facebook, with their reach (they now have more than 500 million users) can do A LOT of good! FAR more than a single donation to a single cause by Mark Zuckerberg.

So what do you say, Facebook? Facebook Grants? It’s about time!