The movie “NO”, or why fear is a poor incentive for people to change habits

Tonight I watched for the second time the movie “NO” with Gael Garcia Bernal, which I highly recommend anyone that takes freedom for granted to watch:

But the lessons from the movie, where an ad executive helps create a controversial media campaign opposing military dictator Augusto Pinochet during the referendum on his presidency in 1988, go well beyond lessons that Venezuela should adopt in an effort to rid Venezuela of the impoverishing politics that have plagued it since Chavez and Chavez-influenced governments have been in power.

This week, I watched a new PSA created by the International Diabetes Federation (IDF), titled “Diabetes Kills“. I am not embedding the video in this post because it portrays a message that I refuse to support, one that is disempowering and seeks to get people to pay attention by making them feel afraid. In response to this PSA, I shared the following comment with IDF and with a fellow diabetes advocacy blog that told me they were considering writing a piece about the PSA in question:

At the Diabetes Hands Foundation we have always seen IDF as a beacon that we’ve aligned our views and goals with, being as they are, a representative of people touched by diabetes worldwide. However, when I first saw this video I felt profoundly disappointed, as a patient and as a diabetes advocate. While I understand that they want to appeal to the general public and governments about the urgency of the diabetes epidemic, not only does the message in the video fail to do this (it is not directly targeted at those two targets -it is living in YouTube and propagating via social media): it conveys a very disempowering message, a message devoid of any kind of hope.

Diabetes does not kill: let’s please stop using this language! Complications from uncontrolled diabetes do (this is not my idea, but me amplifying what amounts to the gospel by Dr. Bill Polonsky). I invite our friends at IDF to reconsider this approach, thinking how people around the world feel when they are fist diagnosed with this condition: what if the message you first hear about it is that diabetes kills? Is that the first thing they want people to hear? Our anger about government inaction needs to be driven differently: painting diabetes rosey is far from what we are talking about, but fear-driving tactics don’t work either and can ultimately alienate a very important support platform IDF has built up over the years.

I hope IDF will listen to the voices of a number of advocates that have no raised their voices and asked them to reconsider this message: not only because it can been seen by people with diabetes, as well as the general public and governments that IDF is attempting to influence…

… but because it’s not true:

An Amazon vs. Netflix world? I am fine with that…

This week, Jeff Bezos broke the news about Amazon taking on Netflix openly on the giant online retailer’s home page:

As a subscriber of Netflix and a long-time user of Amazon, I think this will good foe everyone. I hadn’t written about this since BEFORE streaming became common (at least before Netflix started the service that it now dominates by a lot!) But I had talked about Amazon being a player to keep your eye on in this space.

I am glad that Amazon is becoming a force to be reckoned with in the streaming video space. Not because I have anything against Netflix, but because I would rather see Amazon be Netflix’s nemesis than Apple, charging a premium to customers and giving smaller percentages to publishers on their store…

What is your take on this move by Amazon?

Inception: What It Has Done To Us

Inception is one of those movies that leaves you thinking. But that is a description that falls in many ways…

When we went to see inception, two of the other three people that joined us were seeing it for the second time. Reading forum topics about Inception, this is not a uncommon situation (people watching it 2-3-4 times to try to make sense of it…)

Truth is Christopher Nolan got us all talking. Even film music fans (I count myself among them) are talking about how the score plays subliminally with slowed-down versions of Edith Piaf songs!

The movie’s “true” meaning (something that Nolan may never give up… even something he may not even know himself) may never reveal itself to us. But that doesn’t matter too much, I think.

What stuck with me was the power of inception… beyond it, think what we as parents can do to our children by making them believe something as they are children: that they can realize their true potential, that they can make reach their goals… we are in a way planting those same seeds of an idea that were mentioned in the movie.

What did you think about Inception?