Today Facebook launched the change on “formerly known as fan pages” letting Facebook users LIKE the pages, as opposed to become fans of the page. According to Facebook:
“To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.”
To a certain extent, I thought this was a good thing (for those of us running a Facebook Page). But two things came along with this:
1) As a page administrator, you used to be able to click on a “See All” link near your fan box and see all the people who have become fans. This allowed you to choose among them to promote to Admins (if you were on a page you managed) or Add as a Friend (if you were on somebody else’s page), as shown below.
Now, you can only see all the people who “like” a page who are your friends…
2) Facebook argue that they are promoting consistency across Facebook. That is not entirely so. While it is true that you can “Like” other comments/photos/videos/etc. throughout the site, “liking” a Facebook page can lead to unexpected communications from pages (via the Facebook feed and in the form of page updates which end up in your email)… so it is misleading, because it’s not consistent with other types of like.
If you ask me, they’ve reduced the value of Pages to a certain extent by increasing the chances that anyone can “like” a page, but not making it clear that you are essentially following that group, not just a single conversation as is the case with liking others things on Facebook.
Can’t say I am too happy with the change… 🙁